Web Analytics
Web analytics describes a process of analysing
visitor behaviour enabling you to discover exactly what
is
happening when visitors come to your website.
Traditional web analytic technologies use
log files as part of their analysis. Log files will tell you:
- Where visitors have come from;
- What keywords were used to find your site;
- Which pages are accessed the most or the
least;
- Visitors by country;
- Time visitors remain on your site;
- Average number of user sessions or page
views per day;
- Top entry and exit pages;
- Top referring sites;
- Summary of activity by day;
- Server errors;
- Bandwidth used;
- Technology used by your visitors;
- etc.
Log file analysis is useful but to be truly
effective you need much more than that.
Perhaps you want to identify how much revenue
is generated by a particular advertising campaign?
You would certainly like to know if there
are any gaping holes on your shop floor that customers are disappearing
into never to return!
You surely want to be able to effectively
measure your Internet investment?
After exhaustive analysis; www-developer.com
has identified the WebTrends suite of solutions as the best-of-breed
solution for web analytics.
The WebTrends suite of solutions from NetIQ
goes much further than a simple log analyser.
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With WebTrends you can make what is currently
invisible to you, visible.
Just a few examples of how WebTrends can
help:
To be effective you must use your analysis
to guide changes to improve the business performance of your website.
Our unique website optimisation process uses web visitor behavioral
data and business metrics to improve website performance and achieve
your business goals:
1. Define business objectives;
2. Configure and create effective reports;
3. Analyse visitor behavior data for impact on key site goals,
and identify areas for improvement;
4. (Well that's a secret!);
5. Optimise - You've analysed. Now you need to act upon your analysis
with small incremental changes that improve the performance of your
key metrics.
Remember: website optimisation is
an ongoing process. Recurring analysis keeps your website mission-critical,
measures the impact
of site changes and helps identify new opportunities as your business
and customer needs evolve
To email us and apply for your free review
to discover how you can maximise your Internet investment click
here - remember numbers are strictly limited.
Related Services:
Web
Climber - a set of services designed to drive visitors to your
website.
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